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In 1923, a young Swiss watchmaker in Lausanne began forging a reputation in the very creative and manufacturing heart of the watchmaking world.

During the 90 years of its storied history, Lucien Piccard earned solid respect and a reputation for classic quality and style.  Many celebrities and figures of the day chose Lucien Piccard including famed actress Ava Gardner who gifted the love of her life, Frank Sinatra, a 14k gold watch.